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Expo West 2025

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Lumen Clear Protein

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Good Decisions

Can Taste Good Too.

From Soil To Substance

Founders Yasir and Kris had a choice to make: follow the expected path through medical school, or create their own lane. Choosing their shared dream over familiarity led them to the cold reality of sleeping in tents on the hard earth of Blue Fox Farm, where they harvested fruit and juiced it by hand.

There they learned that temporary discomfort often leads to lasting innovation.

It was in this discomfort that Lumen emerged.

Our goal is to make access to healthy choices effortless for everyone, everywhere

- YASIR HASHIM, CO-FOUNDER & CEO

A smarter way to protein.

We use triple A-grade collagen protein that's odorless, colorless, and tasteless. For you, that means you get a Clear Protein Lemonade that tastes like... well, lemonade!

Functionality

Our beverages are formulated with nutrients and superfoods in more optimal levels and bioactive forms, unlocking greater efficacy.

Taste

Lumen’s drinks are smooth, balanced, and refreshing, made to energize the body without overwhelming the palate.

Sourcing

We go beyond USDA organic standards by partnering with regenerative farms that restore soil vitality and biodiversity.